Last Updated: November 4, 2024 4:24 PM (PST)
So you are already a creative person and are now wondering why would you want to create your content onchain? One of the main benefits of moving onchain is how your tech stack can be supercharged with all the data being transacted onchain.
In web2, everything that happens is in data silos. That means if someone watches one of your videos, then listens to an episode of your podcast, subscribes to your newsletter and then buys stickers from your shop. All the data lives in the individual respective apps that support all those functions (Youtube, Apple Podcasts, Substack, Shopify). Connecting that user to all that data would take some work on your end, or it may be nearly impossible unless you had a big team behind you supporting your effort.
By becoming an onchain creator you are able to see all these transactions onchain via the blockchain and you can track this person/wallet with ease. No fancy tools (unless you want them) to find your most loyal fans. It is all transparent and easy to track and verify.
I created this guide to help you navigate from being a web2 creative to being an onchain maxi!