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About Me

I’m Oje-Joseph Olatunbosun, a user-focused Product Manager with a foundation in sales and business development. Over the past 2+ years, I’ve transitioned into product management, leveraging my understanding of customer needs and market dynamics to turn insights into actionable product solutions that create real-world value.

I thrive at the intersection of business strategy, user experience, and product execution, having contributed to product initiatives across Edtech, Agritech, Healthtech, and Energy & Sustainability. My experience in sales gives me a unique lens on growth, stakeholder alignment, and delivering user value, allowing me to build products that not only work but drive meaningful impact.

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Projects

Few projects I have worked on and collaborated with teams to work on.

Featured Projects

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Case Studies

Opay

Overview Opay is a fintech platform founded in 2018 to revolutionize financial services in Africa. Operating primarily in Nigeria and other emerging markets, Opay provides digital payments, peer-to-peer transfers, bill payments, ride-hailing, and microloans. By 2023, it served over 30 million users, processed $30 billion in annual transactions, and onboarded 500,000 merchants, making it a leading driver of financial inclusion and SME empowerment. The platform leverages mobile technology to bring seamless and affordable financial tools to underserved populations.

Problem Statement

• Many Africans rely heavily on cash transactions, limiting access to formal financial services.
• Small and medium-sized enterprises (SMEs) struggle with cash flow, credit access, and transaction inefficiencies.
• Users require trustworthy, seamless digital payment experiences to reduce costs, errors, and delays.

Solution Statement

Opay delivers an end-to-end fintech ecosystem:

• Mobile wallet, payments, and transfer functionality
• SME support through digital banking and credit access
• Bill payments, airtime, and merchant services
• Data-driven insights for users and businesses to make informed financial decisions

Summary

Opay’s data-driven, agent-led, and ecosystem-oriented strategy transformed financial access across Africa. By combining technology, localized strategies, and iterative product execution, it not only achieved business success but created meaningful social and economic impact, bringing millions of unbanked individuals and SMEs into the digital financial system.

https://docs.google.com/document/d/1U0ZTUK1N5GD5FD_MsWvKfrMaSGQ65FgKH19HYr-UIxs/edit?usp=drive_web

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Teardown

Instagram Stories – Feature Teardown

This teardown was conducted to analyze how Instagram Stories has reshaped social media engagement by addressing the pressure of polished content, driving spontaneity, and creating new revenue streams for creators and businesses. It highlights the feature’s functionality, user experience, market positioning, and competitive advantage while showcasing the strategies and design choices that helped Instagram outpace Snapchat and reinforce its dominance in visual storytelling.

Takeaways

• Low-friction wins: Removing barriers to posting increases engagement significantly.
• Feature layering: Small interactive elements (polls, stickers) can drive adoption without complicating UX.
• Growth-driven trade-offs: Prioritizing ephemeral over permanent content improved daily active user metrics and brand opportunities.

https://docs.google.com/document/d/1YHd7tKLvaMKTFzPClFpT6J5ZgzlEoZZ7_3Gn-9eW5KY/edit?usp=sharing

Gmail Teardown

This teardown was conducted to evaluate how Gmail solved the limitations of legacy email services—such as poor storage, weak search, and cluttered organization—by introducing ample storage, AI-powered search, and seamless Google Workspace integration. It showcases Gmail’s user research insights, pain points, and opportunities for product improvement, while highlighting the strategies, positioning, and feature innovations that established it as the leading global email provider

Takeaways

• Solve real pain points: Addressing storage, search, and organization unlocked productivity gains.
• Integration drives stickiness: Tying Gmail to Workspace increased reliance and engagement.
• Prioritize simplicity: Minimal cognitive load while adding features improves adoption and user satisfaction.

https://docs.google.com/document/d/1wohetnApH0h0BYajx3TAvPE3UFZWAZDVTMzSbiebssA/edit?usp=sharing

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Skills

Product Management & Strategy

• Product Requirement Documentation (PRD Writing)
• User Story Mapping & Acceptance Criteria (GWT)
• Problem Definition & Prioritization
• MVP Scoping & Feature Prioritization (MoSCoW and RICE)
• Backlog Structuring & Management
• Analytical & Strategic Thinking
• Defining Success Metrics & Roadmapping

Product Marketing & Go-to-Market

• Product Marketing & Positioning
• Go-to-Market (GTM) Strategy
• Collateral & Content Development
• Onboarding & Training Design
• Stakeholder Communication & Enablement

User-Centered Design & Research

• User Research & Empathy
• Market Insights & Validation
• Wireframing & User Flow Design
• Usability Testing & Feedback Integration
• Customer Empathy

Collaboration & Leadership

• Cross-Functional Collaboration
• Stakeholder Management
• Communication Skills
• Ownership & Accountability
• Drive & Resilience

Core Strengths

• Problem-Solving
• Empathy </aside>

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Tools

• Canva
• Notion
• Google Workspace
• Figma
• Whimsical </aside>

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