<aside> 💡 Notion Tip: Make goals accessible to everyone on the team for transparency and accountability. Here's a quick example.

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Objective 1: Setup the foundation

• [ ] Deploy churn survey
• [ ] Select tool for lead scoring
• [ ] Set up reporting structure

Objective 2: Explore SMB deals

• [ ] Close 10 SMB deals
  • [ ] Of which 40-60% are new business
  • [ ] Of which 4 are over $10K
• [ ] Document and share weekly learnings at Monday staff meeting

Objective 3: Learn from customers

• [ ] Have 5 existing customer calls per week
• [ ] Share insights with the whole team on Slack
• [ ] Meet with product bi-monthly to get feedback into roadmap