When working under tight deadlines, design often becomes a balancing act, meeting requirements while trying to create something visually appealing and functional. I experienced this firsthand when I was tasked with designing a website under strict brand constraints and a fast turnaround.
At the time, I delivered a functional, bold, and brand-compliant site. But after the project was completed, I took a step back. With more time, experience, and a fresh perspective, I reimagined the design, turning it into a sleek, modern, and engaging digital experience.
This case study explores how I evolved the website from a constrained, time-pressed version into a polished, professional product, proving that even small changes can create a massive UX/UI impact.
A quick snapshot for skimmers:
✔ More research time: By analyzing industry trends, navigation improvements based on SEO and SEM, microinteractions, and a deeper evaluation, I gained a better understanding of what could be improved and why.
✔ Visual Upgrade: From a harsh yellow-black contrast to a sophisticated purple-black palette for a more modern feel.
✔ Improved Layout & Spacing: From cluttered sections to intentional breathing space, improving readability.
✔ Enhanced Navigation: Added micro-interactions and hover effects for a smoother user experience.
✔ Typography Overhaul: From inconsistent text to structured, scannable content with clear hierarchy.
✔ SEO Considerations: Applied better UX/SEO practices to optimize engagement and site structure.