We’ve started working on a Generative AI tool for our merchants and the early results are very exciting. The tool is able to generate product designs that are based on the latest trends and bound to be a hit with Gen Z consumers.

AI Generated Products

Goodbye Bread has built one of the strongest sources of real-time trend intelligence for Gen Z fashion. We leverage data-science on crowdsourced feedback, UGC and social signals to track and analyze what thousands of tastemakers in our community wear. We are able to predict trends before they go viral and move at the speed of culture. This has enabled us to curate the best product assortment in the market and offer a superior shopping experience to our audience.

With the power of AI we plan to give access to these powerful insights to our merchants and enable them to supercharge their offering on our marketplace. From generating new designs to creating best-selling variations of existing products, to factory-to-consumer goods to pre-orders, the use cases are numerous.

We are in the unique position to have the distribution and data needed to leverage this correctly (E.g proprietary, hard to acquire data + additional data generated by product usage + data engine + end-to-end platform). Our mission is to democratize fashion and empower the next-generation of entrepreneurs to chase their dreams. Goodbye Bread is unlocking a new distribution channel for DTC brands and manufacturers and leveling the playing field against SHEIN and other fast-fashion retailers.

We have decided to name this tool “Virgil”, in honor of one of our favorite designers. Virgil will be an addition to a suite of in-house tools our sellers use to efficiently scale their business on Goodbye Bread. We are building the modern operating system for fashion merchants and our marketplace sits on top of a commerce infrastructure stack that caters to the diverse needs of our merchants. We’ve made infrastructure a core pillar of our DNA, recognizing that owning the end-to-end experience in e-commerce will result in a dominant, competitive advantage as we grow.