Content Pillers

1. Knowledgable Content

Theme: For under 25 age. Sharing knowledgable content related to startups and entrepreneurship

Post Example:

• 3 things I wish I knew before pitching to investors at age 25
  • The deck is not just about your product or features, but much more about your vision
  • Build the relationship with the investors
  • Sharing how to ask for investment post/during presentation
• Here’s how to build an MVP for your product
  • MVP is not about validation, but about learning the audience and market
  • Focus on one thing
    • Helps to convey ideas better for initial traction
  • You are not the master at day 1
    • You’ll get a lot of feedback and suggestions. Working on each and every thing is important
• Here’s the GTM playbook that works
  • Distribution > Innovation
  • Community > Marketing
  • Value > Big price

2. Showcasing Founders’ Content

Theme: The founders incubated at WTF, showcase their journey and make UGC type of content with this.

• Topics which can be included:
  • Personal struggles
  • Best moments
  • Family support stories
  • College/work to startup founder
  • First customer stories
  • Meeting and conversations with initial customers
  • Hosting events clips
  • How they are reducing CAC
  • Before and After moments
  • Building the initial team
  • Biggest pivot moment
  • First hire story
  • Advice for 20 year old
  • ETC
• Metrics to share:
  • Revenue growth
  • User/customer growth
  • Market size
  • Cost savings delivered
  • Social impact metrics
  • ETC

Content Formats

1. Long Posts

Why create written posts?

• Easy to consume
• Good for detailed insights and knowledge