increase your odds of building the right product faster

primer and guidelines :

"if the result confirms the hypothesis, then you've made a measurement; if the results are contrary to the hypothesis, then you've made a discovery"

                                                                                                                          *Enrico Fermi*

1. having a process ensures you optimize the time you spend on finding product-market fit
2. always experiment against something you can measure
3. the purpose of the experiment has to be clearly and succinctly defined. This is important to avoid getting distracted mid-way through your experiment

This means less time setting up, aligning and running your experiments - more time to focus on the business outcomes and creative direction.

<aside> 💡 this operating system is inspired by the flywheel model popularized by HubSpot and LEAN analytics methodology

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Legend

1. attract new customers
2. engage better with customers
3. delight existing customers

metrics repository