Workflow:

• [x] GTM
• [ ] Google Analytics
• [ ] API Creation

KPI Description:

• Scope

to understand how the landing pages are performing for which it is necessary to revise the page for bugs or relevance or redirect the traffic

• Formula:

for each landing page

users Bounce rate session duration time on page

• Breakdow

per each element of the list by location

users +county +city +postal code Bounce rate +county +city +postal code session duration +county +city +postal code time on page +county +city +postal code