Problem Statement:

The stakeholders which is the wine brand need an overhaul of their websites and specifically it’s purchasing experience. A wine page should provide a process for ordering and purchasing so that consumer wine can easily choose a wine from the selection that is available.

Challenges:

1. Create Web with online buying function
2. Make understandable and easy to use UI Design

Design Process:

Empathize Phase:

I used the Design Thinking approach for solving this problem. To practice design thinking we followed the below process.

Quantitative Research

I create the user surveys, to understand “Lagvinari” wines user by it’s Instagram Page.

• Consumer need brief information about wine
• 90% of consumers would prefer to use web and buy wine online through the site.
• the most frequently consumer of “Lagvinari” wine goes to store to buy wine

Qualitative Research

I interviewed 3 Consumer of “Lagvinari wine”. I questioned them about their experiences buying wine, using open-ended questions to ensure that I understood their thought process and the difficulties they were encountering.