Outbound is in a tough spot — some even say it’s dead. They’re wrong.
But like you said in your job desc (”Outbound Smart Strategies”), outbound needs to be smarter. There’s no other way for your conversion rates to take off.
In that spirit, Ausha should not only send the right message to the right person, but also at the right time. Enter intent signals.
Intent signals are signs that your leads leave behind, indicating that they might be a bit more interested in Ausha than the average Joe. They’re the perfect triggers for targeted outreach.
In your job desc, you also said that you wanted to implement a lead scoring engine. Once again, intent signals can come in handy for dynamic lead scores.
Not only do you take into account firmographic (company size, industry, …) and demographic data (has a CMO, ...), but also behavioral data aka signals (”CMO was a guest in x podcast”).
The scores of your leads change depending on a variety of events, as it should so that sales representatives always stay focused on the warmest leads and leave the coldest ones alone until they get warmer.
Anyway, without further ado:
<aside> <img src="/icons/stars_green.svg" alt="/icons/stars_green.svg" width="40px" /> Btw, here’s a list of 65 intent signals and 69 solutions to detect them.
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