https://medium.com/swlh/input-output-metric-framework-for-product-managers-4be024cb23f1
0*9kl5b-Ct7o83Hftb
- Unable to get your products prioritized because the company’s priority is not the metric you are moving to.
- You have chosen the wrong metric for your product and figure this out later after launching the product.
- I have not been able to conclusively achieve the success of the products you have launched.
- I have been dependent on other teams to achieve your success metric and have been unable to do so.
- Have achieved success metric for your own product but later you figured out that you have screwed some other metric for some other team in the process of doing so.
The difference between a successful product and an unsuccessful product is the selection of the right metric to measure the success of the product. Without a measurable success metric your product is directionless and hence there is no way to figure out when to take what actions. It’s like a race when one doesn’t know where the finish line is.
These are well defined quantifiable and directly measurable entities that determine the progress made by a product and provide input to further improve the product to achieve better results.
Because :
- Metrics define a product decision
- Helps in effective communication and collaboration with stakeholders about what is important
- Helps to identify problems and take a corrective course
- They help to provide a feedback loop for the product launched.
- Ensures that product success is identified and recognized throughout the organization
- Estimation of the potential impact of the product
- Prioritizing amongst conflicting initiatives by normalizing products to a common metric
- Scoping user stories within an initiative based on the highest impact first
- Defining the features of the product based on the metrics to move