<aside> ℹ️ This guide includes instructions on how to set up Google Ads for your business and how to set up conversion tracking for Google Ad campaigns.

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• Table of Contents

How to set up Google Ads and Conversion Tracking

This guide provides instructions on how to set up 1) A Google Ads Account, and 2) Conversion Tracking for Google Ads.

Conversion tracking is Google’s method of detecting what actions people take on your website, and if they clicked through the Google Ad to get to your website. It is important to set this up to know how well your Google Ad campaigns perform.

If you have set up Google Ads already but are not sure what campaigns to implement, here are two guides on the must-have campaigns for two different business models, driving Ecommerce sales or Leads for services.

Google Ads for Ecommerce

Google Ads for Leads

1) Create your Google Ads account

1. Navigate to the Google Ads homepage and press “Start Now”

• Using Google Ads requires a Google Account. If you use Gmail, that means you already have a Google account so you can skip to the next step. If not, you’ll want to create a separate account for your business.

Source: FSI

1. Enter your business name.

• It is recommended to press “Switch to Expert Mode” instead of going through the steps of filling in the business name, company website, Ad goals etc. “Expert Mode” may sound intimidating, but the layout is easy and the mode gives you more control over how you set up your Ad.

Source: FSI

1. Press “Create an account without a campaign” to skip this step.

• It is important to create your account first, as you need to set up your conversions first before starting your campaign. Without this, Google won’t be able to accurately measure the performance of your Ad.

Source: FSI

1. Confirm your billing information in terms of billing country, time zone and currency.

Source: FSI