https://twitter.com/ReFiLisboa/status/1674103614069932042?s=20

Given events are the core function of a local node, its important you promote them effectively, build momentum and get a really good turnout! Here is an overview of a few key steps that we recommend, with a more detailed breakdown below.

Ultimately, it’s up to you to find what works!

Overview

1. Announce the event as soon as possible
2. Invite leaders from the community
3. Announce speakers and sponsors every other day
4. Announce attendees and highlight those with pedigree
5. Ask community questions
6. Final call to actions (last 2-3 days leading up to it) any logistics updates, etc.

Feel free to modify this workflow as you see fit, the main thing is to get the word out there as far and wide as possible! We provide more detail below

Distribution channels

We use Twitter, LinkedIN and our newsletter.

We also have a podcast in English and Portuguese that we use to insert small call-to-actions about upcoming events.

The combination of these channels can be very powerful. We usually have 75 people sign up for our local events, which is a good turnout given they happen every month.

Let’s get into the details!

Now you’ve gotten a quick overview, it’s time to dive into the details of promoting your event.