Hi, welcome to the third lesson of our programmatic SEO course!

At this stage, you should already know what you want to achieve with your programmatic content collection, both for your users and for your company. You should also have a list of potential concepts for your content collection.

So now we’ll get a bit technical.

What’s a head term?

A head term is a keyword structure that all your programmatic pages will have in common. The keyword that each piece of programmatic content targets will consist of:

• Your head term
• A modifier

For instance, “Best restaurants in {City/Country/County}”.

But your modifier doesn’t have to be at the end of your keyword. For instance, here’s our head term for TheWPList:

Basic criteria that your headcount should meet

Wondering how to detect the right head term when you’ve found it? Here’s something you may find useful:

Programmatic SEO keyword checklist

• [ ] Your head term + modifier structure is present in a wide variety of keywords, making it possible to create >10 promising content pieces
• [ ] Your keywords have a high monthly search volume
• [ ] Your keywords have low-to-moderate difficulty
• [ ] Your keywords match your target search intent