
If irony is the ethos of our age — and it is — then the hipster is our archetype of ironic living.
The hipster haunts every city street and university town. Manifesting a nostalgia for times he never lived himself, this contemporary urban harlequin appropriates outmoded fashions (the mustache, the tiny shorts), mechanisms (fixed-gear bicycles, portable record players) and hobbies (home brewing, playing trombone). He harvests awkwardness and self-consciousness. Before he makes any choice, he has proceeded through several stages of self-scrutiny. The hipster is a scholar of social forms, a student of cool. He studies relentlessly, foraging for what has yet to be found by the mainstream. He is a walking citation; his clothes refer to much more than themselves. He tries to negotiate the age-old problem of individuality, not with concepts, but with material things.
He is an easy target for mockery. However, scoffing at the hipster is only a diluted form of his own affliction. He is merely a symptom and the most extreme manifestation of ironic living. For many Americans born in the 1980s and 1990s — members of Generation Y, or Millennials — particularly middle-class Caucasians, irony is the primary mode with which daily life is dealt. One need only dwell in public space, virtual or concrete, to see how pervasive this phenomenon has become. Advertising, politics, fashion, television: almost every category of contemporary reality exhibits this will to irony.
Take, for example, an ad that calls itself an ad, makes fun of its own format, and attempts to lure its target market to laugh at and with it. It pre-emptively acknowledges its own failure to accomplish anything meaningful. No attack can be set against it, as it has already conquered itself. The ironic frame functions as a shield against criticism. The same goes for ironic living. Irony is the most self-defensive mode, as it allows a person to dodge responsibility for his or her choices, aesthetic and otherwise. To live ironically is to hide in public. It is flagrantly indirect, a form of subterfuge, which means etymologically to “secretly flee” (subter + fuge). Somehow, directness has become unbearable to us.
How did this happen? It stems in part from the belief that this generation has little to offer in terms of culture, that everything has already been done, or that serious commitment to any belief will eventually be subsumed by an opposing belief, rendering the first laughable at best and contemptible at worst. This kind of defensive living works as a pre-emptive surrender and takes the form of reaction rather than action.
Life in the Internet age has undoubtedly helped a certain ironic sensibility to flourish. An ethos can be disseminated quickly and widely through this medium. Our incapacity to deal with the things at hand is evident in our use of, and increasing reliance on, digital technology. Prioritizing what is remote over what is immediate, the virtual over the actual, we are absorbed in the public and private sphere by the little devices that take us elsewhere.
Furthermore, the nostalgia cycles have become so short that we even try to inject the present moment with sentimentality, for example, by using certain digital filters to “pre-wash” photos with an aura of historicity. Nostalgia needs time. One cannot accelerate meaningful remembrance.
While we have gained some skill sets (multitasking, technological savvy), other skills have suffered: the art of conversation, the art of looking at people, the art of being seen, the art of being present. Our conduct is no longer governed by subtlety, finesse, grace and attention, all qualities more esteemed in earlier decades. Inwardness and narcissism now hold sway.
Born in 1977, at the tail end of Generation X, I came of age in the 1990s, a decade that, bracketed neatly by two architectural crumblings — of the Berlin Wall in 1989 and the Twin Towers in 2001 — now seems relatively irony-free. The grunge movement was serious in its aesthetics and its attitude, with a combative stance against authority, which the punk movement had also embraced. In my perhaps over-nostalgic memory, feminism reached an unprecedented peak, environmentalist concerns gained widespread attention, questions of race were more openly addressed: all of these stirrings contained within them the same electricity and euphoria touching generations that witness a centennial or millennial changeover.
But Y2K came and went without disaster. We were hopeful throughout the ’90s, but hope is such a vulnerable emotion; we needed a self-defense mechanism, for every generation has one. For Gen Xers, it was a kind of diligent apathy. We actively did not care. Our archetype was the slacker who slouched through life in plaid flannel, alone in his room, misunderstood. And when we were bored with not caring, we were vaguely angry and melancholic, eating anti-depressants like they were candy.
FROM this vantage, the ironic clique appears simply too comfortable, too brainlessly compliant. Ironic living is a first-world problem. For the relatively well educated and financially secure, irony functions as a kind of credit card you never have to pay back. In other words, the hipster can frivolously invest in sham social capital without ever paying back one sincere dime. He doesn’t own anything he possesses.
Obviously, hipsters (male or female) produce a distinct irritation in me, one that until recently I could not explain. They provoke me, I realized, because they are, despite the distance from which I observe them, an amplified version of me.
I, too, exhibit ironic tendencies. For example, I find it difficult to give sincere gifts. Instead, I often give what in the past would have been accepted only at a White Elephant gift exchange: a kitschy painting from a thrift store, a coffee mug with flashy images of “Texas, the Lone Star State,” plastic Mexican wrestler figures. Good for a chuckle in the moment, but worth little in the long term. Something about the responsibility of choosing a personal, meaningful gift for a friend feels too intimate, too momentous. I somehow cannot bear the thought of a friend disliking a gift I’d chosen with sincerity. The simple act of noticing my self-defensive behavior has made me think deeply about how potentially toxic ironic posturing could be.
First, it signals a deep aversion to risk. As a function of fear and pre-emptive shame, ironic living bespeaks cultural numbness, resignation and defeat. If life has become merely a clutter of kitsch objects, an endless series of sarcastic jokes and pop references, a competition to see who can care the least (or, at minimum, a performance of such a competition), it seems we’ve made a collective misstep. Could this be the cause of our emptiness and existential malaise? Or a symptom?

Throughout history, irony has served useful purposes, like providing a rhetorical outlet for unspoken societal tensions. But our contemporary ironic mode is somehow deeper; it has leaked from the realm of rhetoric into life itself. This ironic ethos can lead to a vacuity and vapidity of the individual and collective psyche. Historically, vacuums eventually have been filled by something — more often than not, a hazardous something. Fundamentalists are never ironists; dictators are never ironists; people who move things in the political landscape, regardless of the sides they choose, are never ironists.
Where can we find other examples of nonironic living? What does it look like? Nonironic models include very young children, elderly people, deeply religious people, people with severe mental or physical disabilities, people who have suffered, and those from economically or politically challenged places where seriousness is the governing state of mind. My friend Robert Pogue Harrison put it this way in a recent conversation: “Wherever the real imposes itself, it tends to dissipate the fogs of irony.”
Observe a 4-year-old child going through her daily life. You will not find the slightest bit of irony in her behavior. She has not, so to speak, taken on the veil of irony. She likes what she likes and declares it without dissimulation. She is not particularly conscious of the scrutiny of others. She does not hide behind indirect language. The most pure nonironic models in life, however, are to be found in nature: animals and plants are exempt from irony, which exists only where the human dwells.
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