Most people skim-read online, but they aggressively skim on social media. If your hook isn’t attention-grabbing, you’ll never stop the scroll.
Think about your social media behavior.
What makes you click to read more?
It’s your emotions.
You stop when something resonates, annoys, anger, excites, or intrigues you.
And once someone consistently hooks you in, their name alone spikes your “interested” meter. This is the emotional resonance effect in action.
You become memorable, credible, and worthy of clicks when you consistently tap into your audience's feelings. Of course, the next feat is to follow through with a strong body that makes the “hook juice” worth the squeeze.
This has not only led to everything looking the same but it's also given birth to a clickbait culture.
No, you cannot teach someone in two minutes than you learned in two years 🚫 🙄
“Hooks” like these are structured with clicks and clicks alone in mind. They’re devoid of value because they’re built on baseless promises.
Clickbait hooks may get attention, but they kill credibility. Unless you’re in the game of selling clickbait hooks, then by all means, go for it.
But if you want to write anti-clickbait content on social that builds authority, sets you apart from the crowd, and converts, you need to understand how to capture attention strategically. With this course, you’ll learn how to do just that.
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