After viewing the following videos, let’s start creating a new campaign following this guide:

Create A New Campaign Videos (Monthly)

Video 1:

https://www.loom.com/share/6b087a3cce4347f4b4be50305ce6bfb4?sid=60c16a6c-dee1-4ba7-b626-a314df09515e

Video 2:

https://www.youtube.com/watch?v=o_uzONiUG9g

PART 1: UNDERSTANDING REALISTIC EXPECTATIONS FOR COLD EMAIL

What You Can Realistically Expect:

Your results will primarily depend on the quality of your offer:

1. Bad Offer: 1 client per 20,000-100,000 emails
2. Average Offer: 1 client per 5,000-10,000 emails
3. Great Offer: 1 client per 1,000-5,000 emails

The Four Key Variables That Determine Offer Quality:

1. Case Studies
   • Minimum of three case studies
   • In video format showing quantifiable results
   • Clearly identify the clients you've helped
2. Social Presence
   • Active following on LinkedIn, YouTube, or Twitter
   • Your face is visible (not anonymous)
   • Regular, useful content for your target market
   • Lead magnets and resources available