Google Maps Ranking Toolkit

Rank higher in the map pack, drive more local leads, and become the obvious choice in your area.

📍 1. Google Business Profile Optimization Checklist

Start here — this is your map ranking foundation.

• ✅ Business name matches your real-world name
• ✅ Primary + secondary categories set correctly
• ✅ Business description includes target keywords
• ✅ Service area(s) added and accurate
• ✅ Phone number is local (not 800 or tracking)
• ✅ Hours of operation are updated
• ✅ Appointment URL or contact link set
• ✅ Add 5–10 photos (logo, location, team, etc.)
• ✅ Post weekly updates: events, offers, blog links

💬 2. Review Strategy

Google reviews are ranking factors — not just trust builders.

• ✅ Ask happy clients for reviews via QR code, text, or short link
• ✅ Include your location or service keyword in review request template
• ✅ Reply to every review using keywords naturally