By using the SegmentStream event tracking connection, you can export data to SegmentStream without any event collection limits, while simultaneously forwarding the data to your Google Analytics 4 property.
SegmentStream can also work by utilising your native GA4 BigQuery export data.
Google Analytics 4 should already be implemented on your website either through Google Tag Manager, Google Tag (gtag.js) or using any other client or server side tagging instrument.
<aside> 💡 If GA4 has not been set up on your website, and there is no plan to implement it in the near future, please proceed with this guide - Direct tracking
</aside>
Your SegmentStream event tracking connection method will depend on the way GA4 is implemented on your website, please refer to the table below to choose the method that fits you:
| GA connection type | Client Side | Server side |
|---|---|---|
| GTM | ‣ | ‣ |
| Google Tag (gtag.js) | ‣ | ‣ |
| Shopify | Shopify | GA4 BigQuery Export |
| Tealium | Tealium | GA4 BigQuery Export |
Any type of Google Analytics 4 connection can be used with the native BigQuery Export feature. For more information on how to connect your GA4 BigQuery data to SegmentStream, please refer to this guide: GA4 BigQuery Export.