Interactive Session Outline: "The Deepfake Reality"

FINAL

Host Introduction (1 minute)

• Script:
  • "Hello everyone, I’m Nadia. First off, I would like to give a big shout-out to everyone here for our incredible growth these past few weeks!! We did it guys! And a special thanks to Meg for her unwavering support.
  • My company is called ThatsMyFace! We're making a groundbreaking technology that uses facial recognition to eradicate image-based abuse and malicious deepfakes."

2. Topic Teaser (1 minute)

• Script:
  • "So, who here is familiar with deepfakes? I'm going to guess most of you, given the zoom silence! But today, I want to show you the startling advancements in this technology….where seeing might no longer be believing."

3. "Spot the Deepfake" Challenge (2 minutes)

• Setup for Challenge 1:
  • "I need a brave volunteer for this next part….and sorry everyone, this has been prearranged, Claire from Gether, thank you for volunteering!
  • For those who don’t know, Claire is developing a fantastic platform called GETHER for busy parents. And this is what she looks like. Now, let’s test if you can spot the real Claire from the deepfakes. I’m going to give you 5 more seconds with her real face…."
• Challenge 1 - IMAGES:
  • and here’s the first one! Can you identify the real Claire? 5…4…3…2…1"
  • and here’s the second one! Can you identify the real Claire? 5…4…3…2…1"
• Challenge 2 - VIDEOS:
  • "Moving on to videos. Claire, I’ve spared you this time and used my own face instead. Let’s see if you can spot which video has the real me. Ready? And... the real one is this one."

4. One-Minute Spill on Acceleration of Deepfake Technology (1 minute)

• Discussion:
  • "This might seem fun, but the real-world implications of deepfake technology are far more alarming. Consider these numbers: In 2022, two-thirds of businesses were hit by ransomware attacks involving malicious images or videos. And more than HALF of all deepfake content on the internet were uploaded this year.
  • “The risk goes beyond personal security – it's about the erosion of trust in our democratic institutions. Being scared on being online at all. And even worse, a life where we can no longer trust the face of our loved ones"

5. Closing and Call to Action (1 minute 30 seconds)

• Script:

  • The rise of deepfakes, and more broadly malicious visual media isn’t just a tech issue; it's our own Oppenheimer moment. It’s our legacy. And ThatsMyFace is stepping up to this challenge.
  • We don’t extinguish fires, we take away the match. Our technology scans images and videos before they're uploaded for your face, providing a crucial line of defence for companies and a recourse mechanism for victims.
  • ThatsMyFace isn’t reactive, it’s proactive. And it can scale at the same pace as how this problem is proliferating.
  • If you’re keen to learn more about safeguarding against deepfakes and protecting digital integrity, or know someone we can collaborate with, connect with me here.

  Thank you, everyone, for your attention, and thanks again, Meg, for this opportunity to share our vision.

PLAN

1. Introduction (30 seconds)

• Host Intro: I introduce myself and the purpose of the session.
  • Rough script: Hey everyone, I’m Nadia…. First of all, congratulations everyone and go us for growing so much over the last few weeks. And thanks Meg for supporting all of us. My company, Thatsmyface is building a world-first technology, which leverages facial recognition to eradicate image based abuse and malicious deepfakes.
• Topic Teaser: Rough script: So, who has heard of deepfakes before? Everyone? I assume everyone in this silence haha…. but I want to show you just how developed the technology has become.

2**. "Spot the Deepfake" Challenge (1 minute)**