6 months into my first remote internship as a UI designer, I stopped blindly following and started asking why.
From a long and scrolling section, with no clear guidance for the user.
To an optimised, decluttered, effective and above the fold one, ready to convert.
Six months into my internship, something clicked.
I wasn’t just shipping screens anymore, I was spotting friction. I was no longer just aligning buttons: I was questioning flow, structure, and user effort.
That realization led me to redesign a key part of our app’s campaign creation process at Gaddr, a platform where users can create and manage social media ads. This case wasn’t about a flashy UI overhaul. It was about something more subtle, and much more powerful:
A UX decision grounded in cognitive load theory, scroll behavior research, and real user flow analysis.
As part of a small design team, I was tasked with building the Business & Ads section with one teammates. While one focused on ad sizes and another mapped the user flow, I took the lead on designing the landing page for the business section and researched about Marketing and Social Media Trends.
Research - Marketing & Social Media Trends
Research - Marketing & Social Media Trends
Research - Tik-tok
The business section landing page in action. 👉 See the prototype!
At first, I followed the structure we inherited—an 8-step process scattered across screens that required scrolling to complete key actions.
→ From 6 steps within a scrollable screen