👋 Welcome to my blog for ‘Circle,’ You can view the entire project in a more visual manner on my Project Board OR, visit my project dashboard for the polished content.

The content on this page is a mix of both semesters’ work on my final major project. I’ve divided my supporting material into phases to better display my process.


🌎 Phase 1: Discovery

Semester 1

Week 01 Review

Week 02 Review

Climate Change Kick-off Project

Idea Generation

Introductory Brief

General Transports Research

Week 04 Review

Customer Reviews for Translink

Health Hazards with Congestion

Global Warming Research

Customer Reviews for N.I. Taxi Services

Kick-Off User Interviews - Taxi Services in NI

Kick-Off User Interviews - Public Buses & Trains in NI

Bus Service NI Survey

Week 03 Review

Empathy Mapping

User Personas

Competitive Analysis

Competitor User Journeys & Other Experiences

Gamification Research

User Requirements

Success Criteria

🎨 Phase 2: Ideation Phase

Semester 1

Feature Landscaping

Week 08 Feedback

User Stories

Branding

Initial Wireframes

Branding Research

User Flows

Brand Guidelines

Week 10 Feedback

Feature Ideation

Week 3 Review

Translink Ticket Mapping and Sorting

Overall Sitemap

Week 05 Review

Low-Fi Digital Mockups

Presentation Review

Critical Awareness and Debate

Semester 2

UI Inspiration

Illustration Inspiration

Co-Founders

🏗️ Phase 3: Development Phase

Semester 2

Component Library

Prototyping

Applying Usability Testing Feedback

🧪 Phase 4: Testing Phase

Semester 2

Usability Testing - 7 Tests

Signifyd Feedback

Deloitte Feedback - Accessibility

Rapid7 Usability Testing

🏁 Final Outcome

Semester 2

🚀Figma Prototype

Colophon Report

Launch Strategy

Viva Presentation

Portfolio Website