Beyond the old (and outdated adage) “time is money,” we realize you juggle multiple tasks throughout your day. So we created an Express version of our trends report with pressed-for-time people in mind.
If you’ve only got a few minutes, this is the place to be. Scroll down to get started, or hit the button below for the full report.
<aside> 💡 Explore the full report
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In keeping with trends report traditions, here’s the Express edition of Edutainment 3.0 as a good old Google Slides document.
To dig in further, just keep scrolling...
https://docs.google.com/presentation/d/1ymoSinhJPOojaM3oKjw9mKuPFxOLH7PYU2e2H6ydGLk/edit?usp=sharing
7 insights to propel you to Edutainment 3.0 success.
The most impactful projects in Edutainment 3.0 all share four key elements.
We call it the Edutainment 3.0 Formula.
<aside> 💡 Learn more about the magic formula >
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As we see it, there are 8 trends shaping the future of Edutainment. Our full report explores each trend in detail. But here’s a summary of the highlights for all you skimmers out there.
Imagine... Sony opened its product and marketing campaign archives - from music to film to electronics - and invited fans to learn how it created a long-lasting, global brand.
IN ACTION
NikeLab x Virgil Abloh
Tracksmith Fellowship Program
<aside> 🚀 Wavetable’s hot tip: Co-Creation
We see a real edge in co-creation. Creativity is amplified with real-life experiences and people often feel empowered after they create something new, something that they didn’t think was possible before.
Furthermore, more people need to engage in real projects to learn, grow and develop their professional profiles. Universities and online courses can only do so much, theory can only go so far, it is through tangible projects that new voices can really thrive.
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Imagine... Unilever + Charity: Water created an interactive video series where viewers help the show’s host make construction decisions while building a sustainable water system for a local community.
IN ACTION
Puntos de Encuentro
SKAM
<aside> 🔥 Wavetable’s hot tip
The new philanthropists: tech companies are now big investors in social impact. They’re leading the way with new projects and have opened people up to taking risks.
We believe the next big innovation in this space won’t come from a legacy nonprofit. It’ll come from a big tech company taking a chance on someone new. The challenge here is managing incentives and agendas - the world doesn’t need any more ‘greenwashing’.
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<aside> 💡 Imagine... Experiencing a guided tour of mythical creatures at The Smithsonian Museum of Natural History led by a holographic David Attenborough atop a unicorn.
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Museums are uniquely positioned to leverage Edutainment 3.0 and create interactive environments that lets visitors fully immerse themselves in a topic. Through strategic partnerships, fresh storytelling, and advanced technology, museums will usher in a new way to experience history and culture while making more money to keep creating new and exciting exhibits.
IN ACTION