To help ****gain a deeper insight into my customers and further my research, I created two empathy maps on Figma, Luke and Betty. For the creation of these maps, I put myself in the position of an MRI patient. As a person who has had an MRI scan numerous times, I know what it’s like to experience this and can remember the first time I had one and what I was feeling then. The sense of mystery was a big feeling, as I didn’t know what to expect or how to prepare for this. In addition, from my research, many people have cancelled their MRI scans out of anxiety or fear. So this was another perspective to explore for creating these empathy maps.

From this, I was able to gather all the quotes and feelings and finally present this in a map. I used my survey results for ideas on what patients would say and if they thought they could have another scan.