A Storytella Studios® freebie

<aside> 🚨 DUPLICATE A COPY OF THIS DASHBOARD SO YOU CAN EDIT IT! (delete this when you’ve done so)

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👀 Read this first!

BIG UPS to you for writing your own copy! It’s no easy feat (that’s why people dedicate their entire careers to doing just this), so I’m proud of you for taking agency over your words.

More of an audiophile? Listen to this section instead!

Introduction 2.wav

This resource has 21 copywriting techniques you can use to help you write more creative copy — with examples for you to see it in action, and scratchpad space to give each technique a try.

These techniques come from books I read authored by trusted industry veterans, as well as my own techniques that have held me down for the past 4 years I’ve been in business.

If you have trouble accessing or making a copy of this document, please hit me up at jemilla@storytellastudios.com

And by the way, you can get more freebies and affordable resources to help with your copy, marketing, and brand voice consistency at my website!

Just a heads up, if you see the word SPEC somewhere, that means I wrote example copy for either a fake or existing brand, but it’s not copy I was paid to write for a client. Every other image you see is the real deal creative from existing brands meant for educational purposes only, to help you understand how to use the creative technique.

Table of Contents


Technique #1: Alliteration

More of an audiophile? Listen to this section instead!

#1 Alliteration.wav

Definition: Alliteration, no hateration. ****This technique involves ****closely connecting words with the same letter or sound. I use this ALL THE TIME because it just sounds better to me, and I’m not the only one.

SEE IT IN ACTION