Welcome to the fourth lesson in our programmatic SEO course!

In this lesson, we’ll start working on the content that will populate your pSEO pages.

But first, let’s clarify what we mean when we talk about content templates.

What’s a content template for pSEO?

Part of the magic of programmatic SEO is that it gives you the ability to create content at scale without having to rethink and rewrite every page from scratch.

This is partially made possible by your content template.

Your content template is more than an outline, it includes all the content on your programmatic SEO pages that won’t be populated dynamically. And it marks exactly where each piece of unique content will go.

Why are we preparing a content template now?

At this point, you:

• Understand how your pSEO collection will provide value to your users and get you closer to your business goals
• Know what your head terms and modifiers are

But you’ve yet to decide which data you’ll need or how to source it.

Knowing how your content will be structured is key to getting clarity on that front.

Some companies produce their pSEO content by curating a list of materials that they already have. So the pre-existing data strongly conditions how the content will be structured. But, if you’re not set on data collection, this is a great step to understand what information you’ll need.

How to create a content template, step-by-step

<aside> 🤝 If you’re not a content specialist, this could be a great moment to connect with your content team.

</aside>