<aside> đź“ş Want a live video walkthrough of this section with added details? Join our FREE Skool Community using this link below: www.skool.com/coldemail

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Cold Email Inbox Setup

If you’re looking to implement cold email marketing to your business, the first step is setting up subdomains, or essentially burner accounts, which you’ll be creating various email accounts with to be used in your campaigns.

Why do we purchase subdomains?

We purchase subdomains as we simply don’t want to burn your main domain. Burning your domain means it ends up on Google’s or Microsoft’s spam filters. No bueno.

If we burn our main domain it’s a huge pain to get it off the spam lists/filters so it’s best to utilize subdomains that forward to you main domain to ensure it’s credibility and your sanity. At the end of the day, if the subdomain's reputation slips, you can always trash it and set up another subdomain.

Previously, we recommended purchasing domains directly through google using domains.google.com since they set up SPF, MX, and DKIM records for you. However, they got bought out by Squarespace in September of 2023, so now we’re recommending you purchase domains from GoDaddy.com, then connecting them to a google workspace account to manage more easily.

<aside> đź’ˇ Goal: Purchase And Set Up New Domains Through GoDaddy, Connect Domains To Google Workspace, And Setup Emails directly in Google Admin Workspace.

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New process to set up cold email accounts using GoDaddy and Google Workspace (since Google Domains shutdown)

  1. Create a GoDaddy account here
  2. Search for your desired domain name (guide here) ALWAYS choose a “.com” domain. Other words you can use are: hey, go, get, join, my, the, one, etc. What you choose here does not matter as long as it’s somewhat related to your original domain or company name.
  3. Uncheck all add-ons and switch to a 1 year registration then checkout (total should be $12)
  4. Go to **https://admin.google.com/ac/domains/manage (you must have a Google Admin account to proceed – if you do not have one, go through the steps in this guide here)**

<aside> đź’ˇ ⬇️🚨⬇️🚨⬇️ STOP AND READ TO AVOID WASTING COUNTLESS HOURS🚨⬇️🚨⬇️

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  1. Regarding step 4 and the Google Admin Workspace Account…. You’ll want to AVOID using your primary domain for the setup steps listed below which is your main website’s URL and Google Workspace you likely use for your day-to-day. It’s best to keep your primary domain and secondary domain Google Workspace (email sending accounts for cold email outreach) accounts separate simply to protect your Primary Domain. Google suspends accounts all the time for abusing cold email policies and you never want to be locked out or lose access to your organizations data. For that reason, you’ll create a separate Google Workspace account for the 1st new domain you purchase below. I use the Google Workspace Starter Package for $6ish dollars a month. Then all the additional subdomains you purchased can be added to the new workspace you just setup, which will speed up the Gmail Master Inbox Setup process below 10x faster and easier to manage.
  2. Click on “Add a domain”
  3. Enter your new domain from GoDaddy
  4. Select “Secondary domain”
  5. Click “Add domain & start verification”