Client Pitch Deck Template

Land clients with clarity, confidence, and proof that SEO drives real results.

This customizable deck is designed to walk prospects through what SEO is, why it matters, how you deliver it, and what they can expect in terms of traffic, visibility, and ROI. Perfect for presentations, Loom walkthroughs, or proposals.

1. Slide-by-Slide Pitch Deck Structure

Slide 1: Cover / Introduction

• Your logo + “SEO Growth Plan for [Client Name]”
• Contact info, website, date

Slide 2: What SEO Actually Does

“SEO helps your ideal customers find you — before your competitors — when they search for exactly what you offer.”

• Visual: funnel or search journey (awareness → click → conversion)

Slide 3: Why You’re Not Ranking (Yet)

• Brief audit findings: low content, slow site, no GMB, poor keyword targeting
• Keep it visual and client-friendly

Slide 4: What We’ll Improve

• On-page optimization
• Keyword targeting
• Local SEO + Google Maps visibility
• Blog/content strategy
• Technical fixes (site speed, mobile, schema)