3 different business outcomes:
Developed a business-wide inclusive roadmap that put our value proposition and the customer front and centre, by Helping Canon identify, validate and prioritise a wealth of customer and business CX touchpoints by scaling-up a lean business requirement gathering approach with an end to end business coverage. This discovery exercise became the foundation for the program called DX2.0 that aimed to refine and homogenise the multi-platform journey of different consumer and business users into one single experience.
Fostered the conditions to develop an engaged and vibrant cross-functional team that focused on solving the right thing at the right time, with great velocity and 'market-fit' solution accuracy, by visualising, documenting, and implementing an agile process that focused on identifying, synthesising and designing for user and business value and took into consideration technical constraints and dependencies, and the business environment and strategy to get there.
Contributed to the launch Canon's flagship product of the year by leading the design and development effort of an extremely well performing and sophisticated landing page that took users as close as possible to the unboxing of the device, by providing the rationale and the vision to create a product landing page worth of the category that canon products belong, in a page that used scrolling and story-telling as a mechanism for enhanced engagement.
Japanese multinational corporation headquartered in Ōta, Tokyo, Japan, specializing in optical, imaging, and industrial products, such as lenses, cameras, medical equipment, scanners, printers, and semiconductor manufacturing equipment.
Two different platforms. I was invited to join Canon with the main purpose of leading the effort of bringing a then disjointed experience between the e-commerce and brand site and blending them into a single, unique experience that was representative of Canon's ethos and value offering.
Complex business environment. Canon operates has B2B and B2C operations and an organisational structure with distributed business units that loosely build on each other's goals, which is not a great environment to support product design and development in it's simplest form.