Every link we share should be enriched by a UTM that describes certain elements like where it has been posted, for which scope or call to action, directed to which audience an so on
These information are stored both in the UTM and in the campaign name that is describing the link
A UTM is composed be these elements
utm_source: (REQUIRED) Identify the advertiser, site, publication, etc. that is sending traffic to your property, for example: google, newsletter4, billboard.utm_medium: (REQUIRED) The advertising or marketing medium, for example: cpc, banner, email newsletter.utm_campaign: (REQUIRED) The individual campaign name, slogan, promo code, etc. for a product.utm_term: Identify paid search keywords. If you're manually tagging paid keyword campaigns, you should also use utm_term to specify the keyword.utm_content: Used to differentiate similar content, or links within the same ad. For example, if you have two call-to-action links within the same email message, you can use utm_content and set different values for each so you can tell which version is more effective.When choosing the campaing name need to follow a specific methodology and naming convention that will allow us to extract all the informations about that link just from the campaing name.
Campaign name have the following structure :
Channel-Product Stage-Target Group-Country-City-Language-Format-Aim-Content
All the section except for the last one are represented by a code composed dy one or more Capital letters, example:
EM-SL-MAG-WW-EN-MSG-U: AllMutualAidGroups
To generate compaing names you have to use the first pahe of the followig gsheet
Naming Convention & Channel Mapping
There is both a generator of campaing name and the keys that represent the elements, if an element is not already described you can choose a key and record it with rest of the keys