CTA Cheatsheet

[ ] Is your CTA accessible?
[ ] Is your CTA aligned with what visitors want out of your page?
[ ] Are your visitors ready to take the action you're asking for?
[ ] Is the copy around your CTA doing a good job of explaining why the visitor will benefit from clicking on the CTA?
[ ] Does the copy around your CTA show that clicking on it helps them solve their problems/achieve the outcomes they want?
[ ] Does the CTA make sense with what's going with their business right now?
[ ] Are you combatting all hesitations to clicking the CTA?
[ ] Do your visitors know what will happen they click the CTA?
[ ] Is the CTA language clear and action-oriented?
[ ] Does your CTA connect to the headline of the page it takes visitors to?
[ ] Do you have social-proof backing your CTA?
[ ] Does your CTA look like a button?
[ ] If you have multiple customer segments, is the CTA appealing for all of them?
[ ] Do your visitors understand why the action you're asking for is required? (eg. if you're asking for an email ID, why is that information necessary?)
[ ] Have you added CTAs wherever visitors want to take action? (eg. in an FAQ response, under a feature section where people can learn more etc.)
[ ] Does the CTA make sense in terms of its position on the page? At the very top of the page, visitors are likely not to take big actions right away.