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ℹ️ This template can be used as a foundation for building a business case for adopting Dovetail within your organization.
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Our current problems
Remove the problems that are not applicable to your organization, and add any that are missing.
- Research data, insights, and feedback are siloed across multiple tools and software.
- Research data is inaccessible to people and stakeholders in the wider organization.
- Analyzing research data and customer feedback is hard and time-consuming. This process is currently scattered across post-it notes, Word and Google docs, and spreadsheets. This makes our analysis slow and painful.
- Summarizing research data and producing reports and presentations takes too long.
- Stakeholders and other teams don't engage with our research reports and presentations.
- Our research reports and presentations lose the context of the original research data.
- Accessing past research in the organization is difficult, resulting in teams repeating the same research activities and producing the same insights and findings.
- Teams across the wider organization aren't empowered to use or have access to, research data to make better decisions.
How could Dovetail help?
Edit from our existing list, and add any other ways that Dovetail will help to address problems within your organization.
- Dovetail can be used to centralize our customer research data, insights, and customer feedback in one place. This will give people and stakeholders in the wider organization one place to access research data and insights.
- Dovetail can speed up the time it takes for us to analyze and find patterns in our research data and customer feedback. Dovetail is designed specifically for this, whereas tools like post-it notes, Word and Google docs, and spreadsheets are not.
- Dovetail can produce insights, presentations, and reports more effectively and efficiently than our current process. Research data can be easily analyzed to create insights in Dovetail, which can then be presented and shared with stakeholders without the needing to create separate presentations.
- Dovetail offers free unlimited view-only accounts, which will enable stakeholders and teams in our organization to easily consume research and customer data, and read the findings from our research team.
What is Dovetail?
Dovetail is a cloud-based user research and customer feedback software for analysis, organization, collaboration, and storage of user and customer data. With Dovetail, researchers, analysts, designers, and product managers can store user research data in one place, analyze qualitative data to discover patterns and insights, and share research findings with the rest of their organization.