<aside> 💡 Notion tip: Share this one-pager with your whole company to align everyone with your messaging. You can keep it in your company wiki so it's front and center!
</aside>
<aside> 1️⃣ 這是什麼？
請具體描述。
<aside> <img src="https://s3-us-west-2.amazonaws.com/public.notion-static.com/1f88cc90-92fd-4ce4-bfcd-25daec2ffbbe/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" alt="https://s3-us-west-2.amazonaws.com/public.notion-static.com/1f88cc90-92fd-4ce4-bfcd-25daec2ffbbe/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" width="40px" />
</aside>
</aside>
<aside> 2️⃣ 顧客獲得什麼好處？
如何改善顧客的生活？
<aside> <img src="https://s3-us-west-2.amazonaws.com/public.notion-static.com/1f88cc90-92fd-4ce4-bfcd-25daec2ffbbe/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" alt="https://s3-us-west-2.amazonaws.com/public.notion-static.com/1f88cc90-92fd-4ce4-bfcd-25daec2ffbbe/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" width="40px" />
</aside>
</aside>
<aside> 3️⃣ 它的個性是什麼？
如果你的產品、公司或服務是一個人，而你在社交場合遇見他，你會如何描述？
<aside> <img src="https://s3-us-west-2.amazonaws.com/public.notion-static.com/1f88cc90-92fd-4ce4-bfcd-25daec2ffbbe/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" alt="https://s3-us-west-2.amazonaws.com/public.notion-static.com/1f88cc90-92fd-4ce4-bfcd-25daec2ffbbe/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" width="40px" />
</aside>
</aside>
<aside> 1️⃣ 產品特質
產品提供的「基本要素」— 為顧客帶來好處的內容。
<aside> <img src="https://s3-us-west-2.amazonaws.com/public.notion-static.com/1f88cc90-92fd-4ce4-bfcd-25daec2ffbbe/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" alt="https://s3-us-west-2.amazonaws.com/public.notion-static.com/1f88cc90-92fd-4ce4-bfcd-25daec2ffbbe/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" width="40px" />
</aside>
</aside>
<aside> 2️⃣ 產品好處
你的產品如何改善顧客的生活？
<aside> <img src="https://s3-us-west-2.amazonaws.com/public.notion-static.com/1f88cc90-92fd-4ce4-bfcd-25daec2ffbbe/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" alt="https://s3-us-west-2.amazonaws.com/public.notion-static.com/1f88cc90-92fd-4ce4-bfcd-25daec2ffbbe/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" width="40px" />
</aside>
</aside>
<aside> 3️⃣ 情感好處
如果你的產品能夠成功提供這些好處，你希望顧客有什麼感受？情感的觸發能讓品牌令人難忘。
<aside> <img src="https://s3-us-west-2.amazonaws.com/public.notion-static.com/1f88cc90-92fd-4ce4-bfcd-25daec2ffbbe/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" alt="https://s3-us-west-2.amazonaws.com/public.notion-static.com/1f88cc90-92fd-4ce4-bfcd-25daec2ffbbe/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" width="40px" />
</aside>
</aside>
<aside> 4️⃣ 更遠大的願景
在未來十年或二十年，你的產品或服務將如何改變世界？放膽想像。
<aside> <img src="https://s3-us-west-2.amazonaws.com/public.notion-static.com/1f88cc90-92fd-4ce4-bfcd-25daec2ffbbe/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" alt="https://s3-us-west-2.amazonaws.com/public.notion-static.com/1f88cc90-92fd-4ce4-bfcd-25daec2ffbbe/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" width="40px" />
</aside>
</aside>
<aside> ▶️ 你的概念總結
必須回答這個問題：人們是否了解我是誰、我的帶來的好處、我的個性，以及我將象徵的遠大願景？
<aside> <img src="https://s3-us-west-2.amazonaws.com/public.notion-static.com/1f88cc90-92fd-4ce4-bfcd-25daec2ffbbe/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" alt="https://s3-us-west-2.amazonaws.com/public.notion-static.com/1f88cc90-92fd-4ce4-bfcd-25daec2ffbbe/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" width="40px" />
</aside>
</aside>
