WRITING & IDEATING

• Hey Whipple, Squeeze This (also great for writing ad copy)
• Advertising Concept Book
• On Writing
• Bird by Bird
• Smart Brevity

BRANDING & ADVERTISING

• Ogilvy on Advertising
• The Brand Gap
• This is Marketing
• The Brand Book

GENERAL CREATIVE

• How to Put Your Book Together & Get a Job in Advertising (very agency-focused, but still a great starting point to put ad/branding copywriting work together for your website)
• Steal Like an Artist
• It’s Not How Good You Are, It’s How Good You Want to Be
• Start With Why
• The One Thing
• The War of Art