Step 1: Determine Your Offer Level

• Level 1 Offer: Products/services that prospects already know they need (book publication, podcast placement, etc.)
• Level 2 Offer: Products/services in saturated markets where prospects need to be convinced why they should choose you

Step 2: Craft Your Message Based on Offer Level

For Level 1 Offers:

1. Keep it simple and direct
2. Clearly state what you can provide
3. Focus on the core deliverable
4. Example: "We can supply [Company Name] with refurbished minimizers for your facility at the best price in the industry."

For Level 2 Offers:

1. Prove your value upfront
2. Show you've done research on their business
3. Offer immediate value (like a video audit)
4. Use one of these approaches:
   • Offer a strong guarantee: "We can help you sign five new high-ticket clients from YouTube every month, fully guaranteed or you don't pay."
   • Share specific case studies: "We helped Christian at ListKit generate $25K in new high-ticket clients from a single YouTube video."
   • Emphasize how you handle all the work: "We'll script, edit, produce, and post 60 viral short-form videos monthly. You just sit down for two hours to record."

Step 3: Be Specific and Industry-Relevant

1. Avoid vague statements like "streamline your marketing"
2. Use industry-specific terminology and pain points
3. Mention exactly what services you'll provide
4. Example: "We can place AI engineers fluent in N8N and ChatGPT to build custom AI agents to automate your sales process and client fulfillment."