Overview

Feature Summary

Implementation of a blog using Ghost under blog.duingud.com

Value

• Creating relationship with audience
• Supporting marketing objectives
• Helping to increase

End Goal

Users are able to access blog.duingud.com and read blogs in multiple languages.

Research

Research based on the Fight Pandemics Medium posts: https://docs.google.com/document/d/1NoCpngq-WOrD_xgOpCXOna9oJaKMkumNJJFzpH9Rr8s/edit?usp=sharing

Things to check/to do

• Check possibility to have multiple languages
  • https://ghost.org/docs/tutorials/multi-language-content/ ⇒ custom theme is needed to have multi language content
• Design custom blog theme - speaking with the Design Team
• Speak with Content & Marketing Team about the blog
• Analytics for blog
  • https://ghost.org/help/analytics/ ⇒ Google Analytics tracking (tracking code inside the Footer)

Resources

https://ghost.org/blog/how-to-make-money-blogging/