I turn my passions into actions to design a more joyful future.
My purpose is to design inclusive and delightful experiences that respect and enrich users’ lives with sustainable practices by amplifying my strengths, passions, and relationships.
As a product designer I harness my curiosity, drive, critical thinking, and dedication to my craft to create conscientious and well-rounded experiences to empower users worldwide.
Skills
❤ Passion for design
✏ Strong communication and presentation skills
👯♀️ Enjoys working collaboratively with diverse teams
✨ Great sense of aesthetics
🤔 Ability to consider business needs and technical constraints
🕵🏻♀️ Passionate about design research
🦄 Experience in front-end development
👀 High attention to detail
😊 Positive attitude
⚡ Experience working in agile environments
🙋🏻♀️ Values giving and receiving feedback
📚 Hunger for learning new things
💻 Great collaboration skills with developers and engineers
💪🏼 Comfortable assuming project ownership
💭 Passionate about creative problem-solving
👩🏻🏫 Enjoys mentoring others
🌎 Interest in designing for accessibility
💁🏻♀️ Ability to work autonomously
Work Experience
July 2018 → Present
Salesforce ◆ Lead Product Designer
Within the Salesforce Platform UX team, I spent my first two years designing for Heroku, and then I moved on to work on the wider Salesforce Developer experience, and more. I work remotely from Madrid with a distributed team spread across the entire world.
What I've done so far
- Led strategic projects
- Led a new strategic project for Salesforce from concept to build, actively collaborating with stakeholders from multiple related projects.
- Defined a vision for the future of the Salesforce Platform
- Launched Heroku Enterprise Accounts through Public Beta to General Availability
- Championed the need and impact of user research
- First user research project for Heroku that helped validate a major product launch
- Kickstarted a culture of user research within the entire Heroku team
- Worked on several quantitative and qualitative research projects using different methods
- I was one of the first designers in the company to adapt the Jobs To Be Done methodology, which ended up being used as a reference and example for our executive leaders.
- Championed the importance and urgency of accessibility across Heroku
- Created Heroku's first accessibility-minded Design Proposal on increasing the product's contrast ratio that ended up in production thanks to a grassroots movement of engineers and designers.
- Cofounded Heroku's Accessibility Guild
- Planned and facilitated the guild's monthly meetings
- Created content to spread awareness and matter knowledge
- Collaborated on the execution of Heroku's first Voluntary Product Accessibility Template audit
- Advocated for the inclusion and prioritization of Accessibility projects in Heroku's yearly planning
- Collaboration and participation with multiple projects and teams, besides my own
- Actively participated in the creation of new brands and design systems
- Joined the Salesforce Accessibility Champions program and Diversity, Equity, and Inclusion Council.
- Mentored several interns and students
- Active collaboration on team's health
- Planned and facilitated biweekly team retrospectives
- Created resources that facilitated the designers’ work
- Helped maintain and grow Heroku's design system
- Advocated for the inclusion of Abstract in our design process to promote access, collaboration, and transparency among designers
- Continuous feedback on rituals and processes to ensure that they evolved with the team
December 2015 → July 2018
Carto ◆ Product Designer
As a Product Designer at Carto, I worked building and improving Builder, an open-source location intelligence tool that turns location data into business outcomes. Since the design team was a small one, we all worked with every department to ensure a cohesive design all around. That’s why I also juggled in some web, brand, and graphic design work.
Projects
Ariana Escobar - CARTO: Product Design
Ariana Escobar - CARTO: Brand design
Ariana Escobar - CARTO: Event Design
What I used to do at Carto
- Identify user problems and present solutions to address them
- Design effective solutions based on data from concepts to prototypes
- Communicate and present my designs effectively to stakeholders
- Assigned designer to work with core tech and product team on the future of Carto’s technology
- Conduct recurrent user research
- Support the team throughout the execution of projects
- Expand and make an effective use of our brand and design systems
- Work closely with developers to refine implementations
- Provide feedback and pursue quality of acceptance processes
- Translate my designs to HTML, CSS, and basic JS
- Test solutions and iterate over time
- Mentor junior designers
- Participate in hiring processes
- Continuous efforts on improving our team processes
- Advocate for design and cultivate the company’s design culture
- Speaker at Carto Locations, the biggest Location Intelligence Summit
- Founding member and active participant of Carto's Diversity & Inclusion committee
Awards
ADG Laus Gold Award in UX Design for Carto Builder → 2017
CARTO Builder | ADG-FAD
April 2012 → December 2015
Hipertextual ◆ Design Team lead
Hipertextual is one of the most important online media outlets focused on technology, science, and culture in Spanish. During the three years I worked there, I started as a designer and ended up leading the company’s design and development team. Beyond managing the team, my job involved the creative direction of every product and collaboration and keeping good relationships with clients such as Telefónica. I was a hands-on designer working with my team to create beautiful websites, brands, and user experiences for the company and our clients.