If you want have a long text to display in the context, you need to set a custom content.

For example, you have this:

http://i.stack.imgur.com/aJMQq.png

But you wish your text will be fully shown:

http://i.stack.imgur.com/I83zN.png

All you need to do, is to add a style to your content like below:

private void generateNotification(Context context) {
      String message = "This is a custom notification with a very very very very very very very very very very long text";
      Bitmap largeIcon = BitmapFactory.decodeResource(getResources(), android.R.drawable.ic_dialog_alert);

      NotificationCompat.Builder builder = new NotificationCompat.Builder(context);

      builder.setContentTitle("Title").setContentText(message)
              .setSmallIcon(android.R.drawable.ic_dialog_alert)
              .setLargeIcon(largeIcon)
              .setAutoCancel(true)
              .setWhen(System.currentTimeMillis())
              .setStyle(new NotificationCompat.BigTextStyle().bigText(message));

      Notification notification = builder.build();
      NotificationManagerCompat notificationManager = NotificationManagerCompat.from(context);
      notificationManager.notify(101, notification);
  }