Executive Summary

Business Name: Weston Pixel LLC

Founder: Eli Pruett

Business Model: A solo creator business offering a blend of on-the-ground services (photography, videography, digital marketing) and an expansive online presence focused on educational content, creative consulting, and personal branding.

Vision

Weston Pixel LLC aims to establish a sustainable, multifaceted business by leveraging both local services and an online ecosystem. Through the income received from providing local services, the goal is to create a "personal monopoly" in the digital space, where Eli’s unique combination of skills and content attracts a dedicated audience, allowing for diversified revenue streams in addition to photography and videography.

Business Overview

Business History:

Weston Pixel LLC started as a freelancing outlet, gradually expanding into a broader range of services. The business has a strong foundation and is transitioning towards more significant online content creation and educational offerings.

Services Offered:

1. Photography & Videography (LOCAL): High-quality visual content tailored to specific client needs.
2. Digital Marketing & Content Strategy (HYBRID): Strategic planning and execution of digital marketing campaigns.
3. Creative Strategy Consulting (HYBRID): Advising on content strategies to achieve business goals.
4. Educational Content (ONLINE): Developing courses, workshops, and coaching programs focused on content creation, automation, and personal branding.

Market Analysis

Target Audience:

1. Online: Creators, entrepreneurs, and influencers seeking to build personal brands and leverage content creation.
2. Local: Business owners in Oxford, AL, needing personalized visual and digital marketing services.

Market Need: