<aside> ℹ️ **EPC (**earnings per click) is the average amount of money you earn each time someone clicks one of your affiliate links. EPC affiliate marketing is, typically, run through pay-per-click (PPC) ads.

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EPC Formula Example:

EPC = Total amount of commissions you earn/Number of clicks obtained with affiliate links.

For example, you were promoting an affiliate product through ads and garnered a total profit of $100. If this entire profit was generated from 50 clicks on your affiliate link, you would compute the EPC as follows:

$100 (Total profit) ÷ 50 (Total number of clicks) = $2 (EPC).