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Welcome to your creative brief. The goal of this brief is to give you everything you need to create a great video.

Please follow the script and brief closely. Your creativity shines in your delivery, your energy, your personality, and how you bring the words to life. That's what makes it authentic.

Read this brief fully before you start filming.

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🚨 For the Creator ONLY (Please Read Fully)

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How to Read This Brief

Check the brand info table below
Read the shooting instructions fully before filming anything
Scroll down to "The Brief" for your full script — film Hook to CTA as one continuous flow
Below the main script you'll find Hooks 2, 3, 4, and 5 — film each as a separate standalone hook
Check the Shot List for all B-roll we need from you
Upload everything to the Google Drive link below. Label all shots by shot name. </aside>

Brand Name	Healthy Metal
Brand Website	healthy-metal.com
Product Link	https://www.healthy-metal.com/pages/5-night-trial
Google Drive	https://drive.google.com/drive/folders/1kPkEfYAFcOx5ne2g714j1XQvyJj0pX3N
Concept	Hybrid Mini-VSL timeline ad. You film the hook, B-roll moments, and CTA. The Night 1/3/5 voiceover plays over a mix of your B-roll and 3D anatomical animation cut in by the editor. The 3D animation handles the science visuals — you only film the human moments.
Target Audience	New mums (40+, UK) who can't sleep even when the baby finally sleeps
Creator	NEW SHOOT (sourced via Jan) — 40-48, UK woman, real mum energy. Slightly tired-looking is GOOD. NOT a wellness influencer. NOT a polished model.
Reference	https://www.facebook.com/61577543600095/posts/122106534452918120/

Shooting Instructions

✅ Film vertically on your phone, resolution no lower than 1080x1920

✅ Natural daylight or soft warm lamp light only. No fluorescents, no studio lighting, no ring light.

✅ Film in your own home — sofa for hook, bedroom for Night 1/3/5 B-roll, kitchen for product intro and CTA.

✅ Use a lapel mic or headphone mic if possible. Avoid echoey rooms.

✅ Submit all footage RAW — no text overlays, no filters, no music.

✅ Hold the actual Healthy Metal sachet and box on camera — visible throughout.

✅ Film each line in your own natural way of speaking. Multiple takes per section. Script is a guide.

✅ Do not wear branded or graphic clothing.

Other Creator Notes

A baby monitor visible in one shot (Hook 1) is a powerful prop — use your actual one if you have it.
Kid presence is optional. If you have a child available for one or two shots (morning kitchen scene), that adds authenticity. NEVER have the kid near the product. NEVER imply the product is for the kid.
You are delivering VOICEOVER for Nights 1, 3, and 5 — your voice plays over B-roll and 3D animation. You don't need to be on camera for these sections, just film the B-roll moments listed in the shot list.
The morning stretch B-roll (Night 5) must feel genuinely rested — NOT a posed stretch. Think real, quiet morning relief.
COMPLIANCE: Do NOT say the words postpartum, breastfeeding, pregnancy, or after birth in any ad-lib or take. The voiceover line "what's been drained" stays vague — do not add any specifier.