Client: Self Initiated | Year: 2025 | Category: Web Design | Duration: 4 weeks | Live: verra-studio.framer.website
A conceptual interior design studio site built in Framer from scratch. The brief I set myself was specific: build a digital presence that communicates the same calm the interiors themselves are built around. No template. No shortcut. Every decision made by hand.
I chose an interior design studio because restraint is harder to design for than richness. Anyone can add. Removing things until only the right ones remain is the actual discipline.
Atmosphere is a design decision, not a mood.
Most studio websites compete with their own work. Heavy animations, loud typography, overlapping sections pulling attention away from the thing a visitor actually came to see: the interiors.
For an interior design studio that is a fundamental mismatch. The work is about restraint, proportion, and considered space. The website should be too.
The design problem was not how to make the site look impressive. It was how to make it feel like the studio it represents.
Before touching Framer, I spent time defining what the site should feel like at a vocabulary level. The reference points were not other studio websites. They were the interiors themselves: how light moves through a room, how materials sit next to each other, how space earns its emptiness.
Three principles came out of that thinking and held throughout the build.
Restraint over decoration. Every element needed a reason to exist. If it did not add clarity or direct attention, it came out. Every time something decorative came up I asked whether it served the work or served the designer. If it was the second, it came out.
Space as content. Generous margins and breathing room between sections are not filler. They give each image the weight it deserves.
Typography that does not compete. Libre Baskerville for headings, Inter for body copy. The serif brings warmth and editorial weight to section titles. The sans-serif keeps body text clean and readable without drawing attention to itself. Two families, clear roles, no conflict.
Colour that stays out of the way. Pure white (#FFFFFF) background with body text at #969696. That grey sits light enough to feel quiet, dark enough to remain readable. It keeps the page from feeling clinical while ensuring the images carry all the visual weight.