Client: Self Initiated | Year: 2026 | Category: Product Design | Built with: Figma, Codex | Live: subframe-motion-studio.vercel.app
A decision dashboard for B2B marketing agency founders. Built to replace ten open tabs with one view that tells you what to fix first. Five views, each solving a specific failure mode. Designed in Figma, built and shipped on Vercel using Codex.
I built this because agency founders I spoke to were making decisions by switching between ten different tools and still walking out of meetings unsure of where the real problems were. That is not a reporting problem. It is a decision problem.
Research tells you what problems exist. Only people using the product can tell you which ones hurt the most.
Most agency dashboards are good at showing what happened. They are not good at helping you decide what to do next. Founders end up opening ten different tools, piecing information together manually, and still walking into meetings unsure of where the real problems are.
Three structural failure modes repeat across B2B marketing agencies regardless of size, and all of them are grounded in verified industry research.
Pipeline drag. The average B2B deal now takes six to eight months to close, up 25 percent over five years as buying committees expand and decisions slow down. Agencies are not measuring this well enough to intervene early.
Cash flow pressure. 97 percent of agencies face late payments. 57 percent lose between one thousand and five thousand dollars monthly to scope creep alone. The money is visible in hindsight. The dashboard surfaces it in real time.
False confidence in measurement. 84 percent of marketers report confidence in their ROI measurement, but only 38 percent measure traditional and digital channels together. Confidence and coverage are not the same thing.
These are not reporting problems. They are decision problems. The product was designed to close that gap.
The five dashboard views did not come from intuition. Each one maps directly to a documented failure mode, and each failure mode was identified through industry research before a single wireframe was drawn.
The research covered B2B sales cycle data, agency cash flow patterns, scope creep frequency, and ROI measurement gaps across 2024 and 2025 reports. The brief I wrote for myself before starting design work was: every view must solve a problem a real agency founder has faced, not a problem I imagined they might have.