Welcome to Myosin’s first Annual Predictions Report. This undertaking is our largest collective editorial project of the year, and the result of countless hours or research that started in November 2022.

We didn’t take this undertaking lightly — each of these ideas went through an intense process of research, writing, and editing to make sure we are pushing the envelope further for our industry to think broader and more strategically about what’s to come.

In this report, we’ll cover a wide array topics that we hope will help you navigate your businesess in the most strategically way possible for 2023. From the blending NFT x DeFi products to the potential for new forms of capital allocation through thematic digital cooperatives, we are bullish on the state of web3, and the incredible promise it brings for the future of the Internet!

Let’s dive in, starting with Part 1, where we cover mainstream web3 consumer adoption.

-Simon Yi, Co-founder & Head of Growth, Myosin.xyz

More consumers enter web3 without even realizing it

1. The music industry unlocks fresh ways for artists to create, collaborate, distribute, and monetize their songs

2. Restaurants continue experimenting with Loyalty Programs on the blockchain

3. Apple’s NFT policy pushes web3 dApps into web applications

4. Consumer brand loyalty programs adopt Polygon as their preferred blockchain

5. More consumer brands Enter The Chat

Community led initiatives unlock the Future of Work and new ways of working.

In part two of our 2023 predictions report, let’s look into the implications of the technology that is defined by web3. One of the implications with decentralized internet money is that digital communities can earn together. We’ll see an expansion of new digital co-operatives, clustered into skills-based, passion-based and purpose based DAOs. Oh, and DAOs will find a new nickname in 2023.

Let’s dive in, starting with Part 1, where we cover mainstream web3 consumer adoption.