Why do we want to do user research in the first place?

• We want to find out if the current product meets the user's needs.
• We want to have a clear idea of which future features would improve user's experience.
• We want to know how different user's roles would help us to reach the Half-Earth goal

Qualitative research

Qualitative research methods, such as focus groups, are used to understand opinions, attitudes and motivations through open ended, exploratory questions.

🕵️‍♀️Strategies to get user contacts:

• Half-Earth Day participants: UNSUCCESSFUL 👎
• Half-Earth partners contacts: UNSUCCESSFUL 👎
• Form implemented on the platform: SUCCESSFUL 👍

Performing the interviews:

Interviews database

Analysis