MORE. BETTER. CHEAPER. RELIABLE. → LEADS. ENGAGED LEADS.

LEAD MAGNET → ENGAGED LEADS (Better conversion then cold leads)

Increase conversion rate

Free stuff → Lead magnet → Mini offer → Earn trust → Display core offer

<aside> ☝🏼 Even free stuff have cost. Time, attention, effort, sacrifice.

</aside>

Lead Magnet → Try before you buy

Give the secrets - Sell the implementation

#1 Reveal Problem #2 Free Trial #3 Solution to mini problem

Delivery

• Software
• Information
• Services
• Physical products

Follow: Hook (Headline) → Retain (Quality / Good information) → CTA (What next)

Core Four → What 1 person can do advertise