Hi, I’m Liubov Bashun — a brand&marketing strategist with 13+ years in B2B marketing. I help entrepreneurs, creatives, and small teams untangle complex questions into clear, actionable ideas.
I’ve crafted brand identities and launched content campaigns for rentals, urban planners, tech and even small boxing community, organized 30+ brand events, and led customer research across industries. I’ve helped service companies bring clarity to their messaging, build stronger brands, and create content people actually want to engage with. I’m big on listening — to customers, teammates, data, and the vibe — and turning that into something useful. Whether it’s giving voice to a product, rethinking a message, or structuring a messy strategy, I’m here for it.
Now based in Reykjavík, I balance creative thinking with sharp execution while bringing a love of aesthetics into everything I do.
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I will hear your business project problems and get insights, do the research and marketing magic and untangle the whole thing to a set of ideas and a very clear action plan.
Whether you need clarity, momentum, or a second brain — I’d love to hear about your project.
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🔹 Coffee-Sized Idea Session
For when you just need clarity, a creative spark, or a second brain. You walk away with clarity + next steps.
Examples: brand voice check, idea sorting, “what do I write?” session, quick fixes.
🔹 The Creative Boost
A focused project that sharpens how your brand shows up.
Examples: messaging, copywriting, campaign concepts, event branding, light design.
🔹 The Brand Blueprint
Your full foundation + roadmap for where the brand is heading and how to get there.
Examples: positioning, voice & tone, brand health checkups, go-to-market plan, research, customer insights.
🔹 Made-to-Measure
Because sometimes your needs don’t fit into neat boxes.
We’ll shape something together.
Branding connects good strategy with good creativity
↓ Click into each project to learn more about its creation & goals.
↓ Click into each project to learn more about its creation & goals.
↓ Click into each project to learn more about its creation & goals.